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Consequently, the information which we gleam from an online profile gives us very little to go on in determining how someone may actually behave in real life. Matching does not work Despite the old maxim that opposites attract, the research evidence suggests otherwise, and we are more likely to become attracted to people who are similar to ourselves. (1996) Computer-mediated communication: Impersonal, interpersonal and hyperpersonal interaction. I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.If this is the case, it would seem a good idea to use a dating site which catered for our specific interests and demographic group (for instance, there are now sites catering for very specific groups, uk, Glutenfreesingles.com). "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle" II) People often report partner preferences that are not compatible with their choices in real life.Research has consistently shown that we like people more the more they disclose to us, and similarly we are more likely to like those to whom we disclose. Dating sites are in in for the money & no other reason. The problem is no one can or no one will verify they are really who they say they are when online.Because we disclose more and have others disclose more to us in an online environment, this can lead to more of an illusion of liking someone more than can realistically be the case. To the point that you never know what they really look like or even if you are talking to a real woman, etc.Therefore the best we can hope for is to be matched in terms of our interests. People are not what they seem There is now abundant evidence that people quite happily and readily misrepresent how they advertise themselves in online dating sites. The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement.For example Witty and Carr (2004) noted that people misrepresent characteristics such as their appearance, age, weight, socio-economic status and interests. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.
For example, Mitchell (2009) suggested that Internet daters spend an average of 22 minutes each time they visit an online dating site, while Frost, Chance, Norton and Ariely (2008) noted that those who used online dating spent 12 hours per week on this. Also, it depends in what country the 'significant' other is in. We get influenced by our surroundings, some easier than others. How is to logical to cry to somebody to whom you don't know and have done nothing to foster a relationship? Let's take any 3rd world country for an example, the other person in it will be going through hard times, do you really want it?This finding presents a big question for the effectiveness of online dating. It may be argued that online dating companies really don't want us to meet our soulmates, they would rather us keep coming back again and again to use their sites, and this way they make more money. In fact, the two concepts are inextricably linked, not opposites, as their definitions imply.stems from a selfish place, either because you enjoy helping others, because it supports the image that you have of who you want to be, or because you get something out of it.