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Hoehn had had plenty of experience with online dating and had helped friends redo their profiles in the past.It wasn't until after a bad breakup, however, that she realized redoing profiles was something she could be doing professionally.
"You just have this one page to make an impression," Hoehn said."Instead of saying you hate the outdoors, you could say you're more of a homebody, for example.Open-mindedness is attractive." Smiling in your profile picture will immediately make you seem more open and approachable."If you say something like 'I'm really funny,' the person reading your profile really has no reason to believe you unless you a crack a few jokes somewhere," Hoehn said to Business Insider."Instead of saying you're spontaneous, talk about the time you hopped on a plane to Thailand.
Business Insider caught up with Hoehn to get some of her profile makeover tips.