And, again, concern about the societal impact of filter bubbles has increasingly become a mainstream discussion point in recent months and years.Weinberg explains that the tracker blocker aspect of DDG’s new products group trackers into networks to try to make it easier for people to understand which companies are responsible for tracking you.But asked for his take on GDPR’s implications for profiling, Weinberg isn’t confident it will be much of a barrier to the web’s two main commercial surveillance entities: Facebook and Google.“I’m a big fan of the regulation and I’m hopeful that a lot of these kind of more hidden data brokers that don’t have consumer relationships are really going to get caught out with it because they can’t get consent,” he says.
“[To date] we’ve been really focused on the search engine because it’s really complicated to compete with Google in their core market.
What we realized from talking to people, especially over the last two years, is that privacy risks have gone completely mainstream.
“People really want a mainstream, simple solution for privacy.” DDG’s aim is to create a ‘use anywhere’ privacy tool that combines access to its private search engine with tracker blocking and a bundle of other “privacy essentials” — such as an encryption protection feature that automatically sends a user to an encrypted version of a website (if there is one), instead of accepting a default non-encrypted version.
Also new: DDG is serving up a privacy rating for each website visited.
The commercial web is lousy with trackers and data brokers too — and Weinberg argues web users are increasingly waking up to how they are being stalked around the Internet.