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Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.It was an appealing and apparently convincing message.The second group was told that the solution required the lines to be drawn outside the imaginary box bordering the dot array.In other words, the “trick” was revealed in advance.
Overnight, it seemed that creativity gurus everywhere were teaching managers how to think outside the box.Only 20 percent managed to break out of the illusory confinement and continue their lines in the white space surrounding the dots.The symmetry, the beautiful simplicity of the solution, and the fact that 80 percent of the participants were effectively blinded by the boundaries of the square led Guilford and the readers of his books to leap to the sweeping conclusion that creativity requires you to go outside the box. Guilford was one of the first academic researchers who dared to conduct a study of creativity.He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page.
But even if youre not, the takeaway from these stories can easily be applied to the private sector: Focus on the impact, the people -- the customers -- and success will follow.